Shot at DS: University TVC

Lights, Camera, Virtual Action!

Ever wondered how TV commercials can whisk you away to multiple exotic locations in just a few seconds? Well, we’ve got a behind-the-scenes look at how Distortion Studios in Bristol pulled off a magical feat using virtual production. The commercial, designed to highlight the incredible programs offered by a local university, followed a student through her potential future based on her chosen degree.

What is Virtual Production?

Virtual production is the buzzword that’s transforming the film and TV industry. It’s a cutting-edge technique that combines physical and digital worlds to create immersive environments using LED backdrops. Instead of hopping on a plane to film in different countries, you can bring the desert, cityscape, or even a robotics lab to your studio! This method allows filmmakers to shoot multiple scenes in a controlled environment, saving time and money while offering endless creative possibilities.

https://vimeo.com/933207115/4927eeb2c3?share=copy

The Student’s Journey

Our commercial was not your average university promo. It followed a student, showcasing her future in six different careers depending on her major. We went from a sun-scorched desert archaeological dig to the high-tech vibes of a TV gallery, then onto the futuristic feel of a robotics lab. Next, we transitioned into a corporate boardroom, followed by the artistic atmosphere of a theatre, and finally, the hustle and bustle of a Canary Wharf-style cityscape. All of this without having to step outside Bristol!

The Magic of Virtual Production

One of the standout features of virtual production is how it allows filmmakers to travel to multiple locations without ever leaving the studio. Over one week, our team managed to film all six diverse scenes efficiently. The LED backdrops provided dynamic and realistic environments that transported our student to different worlds, all while staying in the same physical space. This not only made the shooting process faster but also minimized logistical challenges and environmental impact.

https://vimeo.com/903639249?share=copy

Conclusion

Filming this TV commercial at Distortion Studios was an exhilarating experience that showcased the limitless potential of virtual production. It allowed us to highlight the university’s diverse programs in a visually engaging manner, taking the audience on a journey through various career paths—all within the confines of a single studio. So, the next time you see a commercial that seems to span the globe, remember: it might just be the magic of virtual production at work!

If you want to find out more about Virtual Production, Distortion Studios or anything else mentioned in this post, give us a call on 0117 921 0081 or email jon@distortion.studio